Myths Vs Reality of Digital Marketing

1. Build and it will come — We wish, but that’s not how it works now, you have to get the attention, distribute, market, measure

2. Digital marketing fast results — Effective and instant but to see results, it does take time just like any other activities

3. Digital marketing is easy — Easy, but being creative is touch and to get good at it you have to work your way up

4. Tools can automate and I don’t have to work — Not so soon.

5. Social media is free — Pages and accounts are free but to reach to the right audience you have to spend

6. I can start my own business — Yes, but just like any other business it takes time to build your business online too.

7. Can work from home — Sure, you have to hustle to get to where you want to be.

8. Can get rich fast — There is no such thing as getting rich fast. It was easier like 10–15 years ago not anymore.

How Digital marketing is done?

Who does Digital Marketing?

1. Outsource: There are specialized agencies whom you can outsource it to.

2. In house: Hire digital marketers to work for your company or clients.

3. Consulting: You can become a consultant if you are well versed in Digital Marketing.

Digital Marketing in 2021 and beyond

Digital marketing is dynamic and updated every day. The future of digital marketing has a lot to do with Artificial Intelligence, automation, and technical expertise. Should you be worried?

Yes, and No — digital marketing has evolved and changed quite a bit, however, all the big players including Google, Facebook, Instagram are good at simplifying these techniques for common users. A basic understanding of all the channels and keeping up by reading the latest updates through each of the platforms official blog can help

What is not digital marketing?

1. Multi-Level Marketing — Digital marketing is not multi-level marketing. It certainly provides a medium to build a brand reputation through social media but it is not a good practice to indulge in MLM.

2. Quick rich schemes — Most often people think they can quick money online with the help of affiliate marketing. However, the challenge is building traffic takes time & only happens with your creativity to provide valuable content.

3. Junk mail/Spam — Never indulge in purchasing data and more so never send junk email to hundreds of unknown database. That’s spamming and invasion of privacy. Eventually, you will lose business and reputation.

Who can do Digital Marketing? — You can! No matter what industry you belong to you can do digital marketing!

• If you are planning to start a business
• If you are an individual looking to share your hobby, your experience
• A start-up enterprise
• Students
• Consultant or freelancer
• Non-profit organization seeking to raise funds

Anyone and all of the above can learn and grow with digital marketing.

Content Marketing

Useful/Valuable information in various formats Video, Audio, Image, PDF’s, ebooks, PPT’s, Reports, Research downloads

Action — Do it now:

1. Create visual content using www.canva.com

2. Create an easy video using the free Quik app

7. Dynamic: Digital Marketing is dynamic and on-going. It keeps evolving day after day and as users & marketers, we need to keep adapting to changes. Every day there is a new app that’s launched or a new update by Google to its existing feature. Keep this in mind we must understand that digital marketing is not the only practice. So while you might be an expert in using Instagram, you also need to know about Twitter or Snapchat and make use of it to grow your business. Do not restrict your business to just one platform

8. Brand Building — It is a known fact that brand building or brand reputation is a long-term process. While digital marketing gives you a push to create brand awareness, you must acknowledge that brand building yield results with effort and continuation. So you might go viral in a day but how you sustain & use technology in the right way is the game-changer for success.

Social Media

Social media is the biggest aspect of Digital Marketing. Most of us have some footprint on social media platforms. It allows us to connect with like-minded individuals/groups, share ideas, and build a professional network.

On a business level websites like Facebook & Instagram help to engage with real-time customers, provide valuable information, and reach out to a huge audience at minimal costs.

The advantages of Social Media

1. Free Business page/channel — Creating a business page on Facebook, Instagram, Twitter is not only easy but it’s absolutely “FREE”!

2. Paid Ads — To reach out to target audience all social media channels requires paid ads

3. Social Media Advertisement — SEA is a straightforward and effortless way to target a wide audience, increase profitability & reach business goals.

4. Influencers Endorsement — Influencer marketing has gained a huge momentum due to digital channels. It has become a career path for many through endorsements and reviews.

5. Email — Email marketing plays a key role too. It’s a way to stay connected & updated about the latest buzz in the market, your favorite brands, closing transaction deals

6. Content Marketing: Unique content is what works on social media. If you want to stand out and make an impression in the digital realm, then your content has to be top-notch and versatile. Provide valuable information and educate the consumer through videos, images, text, audio, e-books, slide share