Content Marketing


Useful/Valuable information in various formats Video, Audio, Image, PDF’s, ebooks, PPT’s, Reports, Research downloads

Action — Do it now:

1. Create visual content using www.canva.com

2. Create an easy video using the free Quik app

7. Dynamic: Digital Marketing is dynamic and on-going. It keeps evolving day after day and as users & marketers, we need to keep adapting to changes. Every day there is a new app that’s launched or a new update by Google to its existing feature. Keep this in mind we must understand that digital marketing is not the only practice. So while you might be an expert in using Instagram, you also need to know about Twitter or Snapchat and make use of it to grow your business. Do not restrict your business to just one platform

8. Brand Building — It is a known fact that brand building or brand reputation is a long-term process. While digital marketing gives you a push to create brand awareness, you must acknowledge that brand building yield results with effort and continuation. So you might go viral in a day but how you sustain & use technology in the right way is the game-changer for success.

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