Disadvantages of Digital Marketing


 

1. Privacy/security — Privacy is one of the biggest concerns when it comes to digital channels. When you click on a product on an e-commerce website, you see the same product following you in most of the website/social media channels (remarketing/retargeting) This is done through cookies. As an Internet user, being aware of how this is targeted will help a user.

2. Ad blockers — Ad blocking or ad filtering is a type of software that can remove or alter advertising content from a webpage, website, or a mobile app.

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