It is no surprise that more and more people are devoting their time online to transact or research. According to a report by Forbes, about 82% of consumers research online. Marketers today are applying digital marketing tactics to reach to the consumers & here’s why you should use digital marketing for your business too:
1. Cost-Effective: Digital marketing is an economical and most effective way to promote your business as compared to traditional marketing. With a limited budget, you can create content & start your campaign. It is you who decides the budget which can even start from something as low as UGX 5000/- depending on your business.
2. Real-time results — The moment your ad is live, you can view the performance. Additionally, edits can be done in real-time. This way you can understand the situation and take necessary action
3. PPC– PPC stands for Pay Per Click. It is a model where the advertiser pays the publisher each time their ad is clicked. Google Ads is the best and easiest platform for PPC.
4. Targeting — In the case of traditional marketing, there is no way to determine the number and the type of people who saw your billboard. With digital marketing, it is not easy to target audiences based on their interests, location, behavior. You can create an audience based on your business model and push your ad to the right consumers.
5. Measurable results — Be rest assured about the analytics and reports through digital marketing. You will get the most accurate & realistic data that will help you in reaching your goals as well forecast your future sales
6. Conversion rates: It’s much simpler to get conversion online as the customer views the ad & takes action.
7. Easy Interface: Setting up ad accounts, building a website, managing social media have become straightforward and clear-cut with the easy user interface.
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