Myths Vs Reality of Digital Marketing


1. Build and it will come
 — We wish, but that’s not how it works now, you have to get the attention, distribute, market, measure

2. Digital marketing fast results — Effective and instant but to see results, it does take time just like any other activities

3. Digital marketing is easy — Easy, but being creative is touch and to get good at it you have to work your way up

4. Tools can automate and I don’t have to work — Not so soon.

5. Social media is free — Pages and accounts are free but to reach to the right audience you have to spend

6. I can start my own business — Yes, but just like any other business it takes time to build your business online too.

7. Can work from home — Sure, you have to hustle to get to where you want to be.

8. Can get rich fast — There is no such thing as getting rich fast. It was easier like 10–15 years ago not anymore.

How Digital marketing is done?

Who does Digital Marketing?

1. Outsource: There are specialized agencies whom you can outsource it to.

2. In house: Hire digital marketers to work for your company or clients.

3. Consulting: You can become a consultant if you are well versed in Digital Marketing.


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